Hue Go

lighting up emotions

On behalf of iProspect, Massmotionmedia integrates the Swaven® technology in video prerolls displayed on the Advideum network.

Philips gives its true significance to the click-to-buy feature. The user is geolocated and can check the availability and prices of Philips Hue Go, in the nearest stores.

The efficiency of the technology lies in facilitating the conversion funnel with the embedded “add to cart” feature.